We launched our SmokeOff campaign today! Thirty people took to the streets dressed as TVs naming and shaming just some of the television programmes that show unnecessary smoking before the 9pm watershed! The weather held out for us and we got lots of looks and stares from members of the public! Visit our main website www.d-myst.info to find out more about the SmokeOff campaign!

Hi it's Karolina, Areej and Liam here. We have returned to D-MYST offices today and continued with making our props preparing for our launch on Thursday so look out for us at lunchtime on Church Street. Our website is going live on Wednesday - Thursday so visit us on d-myst.info to find out more...

Watch out Liverpool :)

Currently at a D-MYST meeting and we are excited and working really hard on our props for our launch! Paint and mess everywhere! We have had a really good meeting and talked about some key elements we will be needing for our launch Wednesday 22nd December. Keep your eyes peeled for us - you can't miss us!
D-MYST are Liam, Matty, Tim, Matt, Sam, Alex, Lacey, Mariam, Areej and Karolina and we are here to be heard!

Started on Campaign Material!

Sam here!

Just started making and spray painting our stunt props for our launch on December 22nd. Watch out Liverpool!

D-MYST

Hi everyone,

You may have heard that there's a new D-MYST group, following the great success of the previous one.

We are currently in the process of planning a new campaign, which we hope to be up in action by Christmas. We will be launching the week before Christmas, so keep your eyes peeled for events appearing around town!

In the group we have:

Alex, Sam, Matty, Lacey, Tim, Matt and Liam

If anyone else is interested in joining, give us a bell on dmystblog@gmail.com

We'll keep you posted on any forthcoming events and advances, see you soon!

Get Involved!

Apply here!

From September 2011 we are actively looking for young people in Liverpool who would like to be part of this unique opportunity to get experience of working in a cutting-edge marketing company, meet great people and make their voice heard. There are just 15 places up for grabs. The D-Myst Agency will be open for business from October 2011.

Virtual Agency opens in Liverpool

D-MYST will open the doors of a "virtual agency" next month offering young people aged between 11 and 19 the opportunity to work with professionals on health marketing campaigns.

The Liverpool-based anti-smoking pressure group is planning 2 campaigns over the winter and spring and has decided to hand some of the creative elements to 15 youngsters, who’ll be playing an active role in strategy, planning advertising, PR and artwork.

“D-MYST has always been run by young people for young people, so we decided we should get them totally involved in the execution of the campaigns,” said programme manager Helen Castles.

“By setting up their own agency within an agency, they can also get real hands-on work experience in an exciting environment.”

The agency will be set up in Kenyon Fraser’s offices.

“We have worked with D-MYST since it started, and the young people have always had very clear ideas about how they want campaigns to run. Giving them their own studio means they can have real input at every stage, in an authentic setting,” added Lorna Young, the Kenyon Fraser account manager who will be co-ordinating D-MYST’s work.

The team is now searching for the team of 15 youngsters, who need to live in Liverpool or go to school or college in the city.

Young people to open their own marketing agency - Business News - LDP Business

Young people to open their own marketing agency - Business News - LDP Business

Campaign group D-MYST is recruiting 15 young people to run their own marketing agency and create their own anti-smoking campaigns.

The “virtual agency”, D-MYST, will open in September and will offer people aged between 11 and 19 the chance to work with marketing and design experts over six months.

The initiatives will build on the work that anti-smoking group D-MYST has carried out over the past five years.

D-MYST is planning two campaigns for over the winter. Instead of handing the creative side of the campaigns entirely to marketing agencies, it wants young people to help decide strategy, plan advertising and PR campaigns, and design some publicity material.

The group now wants young people who live or go to school or college in Liverpool to apply to take part in the scheme. Fifteen places are available.

Programme manager Helen Casstles said: “D-MYST has always been run by young people for young people, so we decided we should get them totally involved in the execution of the campaigns.

“By setting up their own agency within an agency, they can also get real hands-on work experience in an exciting environment.”

D-MYST – the Agency will be based in the offices of marketing company Kenyon Fraser, in Rodney Street. The young people involved will be able to work with Kenyon Fraser staff and use the agency’s studio.

Lorna Young, the Kenyon Fraser account manager who will be co-ordinating D-MYST’s work, said: “We have worked with D-MYST since it started, and the young people have always had very clear ideas about how they want campaigns to run. Giving them their own studio means they can have real input at every stage, in an authentic setting.”

Young people who want to take part in the project can email Ms Young with their thoughts about their favourite advert and why they like it. The entry can be submitted in any format, including in writing or on video.

Contact lorna@kenyons.co.uk