We are really busy working on our new campaign that will be launched during October half term! Yesterday afternoon we spent some time in the Radio City recording studios as we recorded some voice-overs for our campaign infomercial! We are really looking forward to hearing the finished version!

Best of luck to our lovely Maia who will be representing D-MYST at the Children's Right Conference in Brussels on Monday! 

Maia will be giving a short presentation about D-MYST and speaking about how the tobacco industry targets young people to take up smoking with their marketing practices, how young people are being targeted, and how effective marketing practices are in influencing the consumption preferences and purchase requests of young people. Maia will also be taking part in roundtable discussions!

We look forward to seeing the photos!

We took an exciting trip to London on Saturday to visit the BBC HQ and deliver our 10,000 postcards signed by the people of Liverpool in favour of our SmokeOff campaign. 10,000 postcards is a lot to fit on a train and carry around London, but totally worth it to make a difference!


When we got to the BBC HQ each bag of postcards (there were 16 of them) had to be labelled and x-rayed! It took a long time...! We now await a response from the Executive Producer of Eastenders to see what he thinks about the support for our campaign and if he thinks there is editorial justification for all the smoking scenes in Eastenders.


We are now working really hard on our new campaign that we will be launching in October half term!

On Friday we headed to Manchester to deliver our SmokeOff signed postcards to the offices of Coronation Street! Just over 10,000 of them were taken to Media City along with a covering letter asking producers to justify the amount of smoking shown before the watershed.


We also got ourselves onto the famous cobbles of Coronation Street and had our pictures taken outside of the country's most famous pub!


We are currently awaiting a response from the producers and will update you when we have more news.


This week we shall be taking the remainder of the signed postcard to Eastenders....!

This has been such a busy summer for us! We are right in the middle of planning our new campaign that will be launched in the autumn. We have been getting together as much as possible and have now got our new logo ready to go, have been working on some radio activity and have been writing our campaign literature. As part of the new campaign we carried out some vox pops in Liverpool City Centre last week to ask people about the new campaign subject matter (that will be revealed soon) and it was great to see that most people have an opinion that is similar ours!

On Friday we are going to take a trip to Manchester to deliver the postcards that we collected in support of our Smokeoff Campaign. We have 10,000 postcards signed by the public in favour of Coronation Street and Eastenders removing smoking images before the watershed. We shall be taking these, along with a letter explaining why we chose to collect the postcards and what the campaign is about, to Granada in the hope that Coronation Street and Granada TV will think about what the impact that smoking imagery can have on young people.

We had a great meeting together yesterday and have so much going on over the summer! We have chosen the launch date for our new campaign which will be at the end of September so we will be spending the summer writing copy for our campaign material, working with local radio to write, produce and record our own infomercial, working with designers to make sure our new campaign logo is perfect and organising the actual launch that will take place in Liverpool City Centre!

Keep your eyes peeled on Tueday 19th August when we will be taking to the streets to chat to the public and get some vox pops about their opinions or our new campaign... All will be revealed soon!

After spending the past couple of months revising and sitting exams D-MYST had our first meeting of the summer yesterday to discuss our new campaign that we will be launching in Liverpool City Centre in September! The next few weeks are going to be really busy for us as we plan our campaign strategy, design our new campaign logo, discuss how to promote it and organise the launch!

As well as this D-MYST will also be sharing the impact that our SmokeOff campaign had with the public in regards to television shows that show smoking before the watershed. We had over 10,000 postcards signed in favour of no smoking on television shows before the watershed, especially in prime time viewing shows such as Coronation Street and Eastenders. Keep a look out for what D-MYST did next regarding this issue...!

D-MYST are off to New Zealand!!

Congratulations to our lovely member Katie who has been selected to visit New Zealand on behalf of D-MYST and demonstrate how successful we are!! Katie is so excited to head off on her travels and the rest of the group have some fun ideas for videos to send with her so we can all be there in spirit! Katie has already had a Skype conversation with a couple of the students that will be hosting her trip and they have already shared some interesting ideas for their programme! Watch this space for updates on her trip - Katie will be keeping a diary of her adventures and sharing them with us all!!