Tuesday, 16 August 2011

Virtual Agency opens in Liverpool

D-MYST will open the doors of a "virtual agency" next month offering young people aged between 11 and 19 the opportunity to work with professionals on health marketing campaigns.

The Liverpool-based anti-smoking pressure group is planning 2 campaigns over the winter and spring and has decided to hand some of the creative elements to 15 youngsters, who’ll be playing an active role in strategy, planning advertising, PR and artwork.

“D-MYST has always been run by young people for young people, so we decided we should get them totally involved in the execution of the campaigns,” said programme manager Helen Castles.

“By setting up their own agency within an agency, they can also get real hands-on work experience in an exciting environment.”

The agency will be set up in Kenyon Fraser’s offices.

“We have worked with D-MYST since it started, and the young people have always had very clear ideas about how they want campaigns to run. Giving them their own studio means they can have real input at every stage, in an authentic setting,” added Lorna Young, the Kenyon Fraser account manager who will be co-ordinating D-MYST’s work.

The team is now searching for the team of 15 youngsters, who need to live in Liverpool or go to school or college in the city.

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